Seeking inspiration, and having a father in the jewelry industry, William Schraft found that jewelry design satisfied all of his creative desires and individuality.

National Jeweler’s Best of Awards is recognizing the jewelry industry’s most outstanding jewelry design and retailer marketing in a series of monthly contests. In March, the contest focused on online advertising.

I was shocked. For some reason, this event stuck with me. As I continued about my day, the image haunted me. For 25 years I have worked in the jewelry industry, and have seen and repaired many a treasure.