In 1917 Cartier decided it needed a better location in a larger building in New York City.

The company found a six story building at 653 Fifth Avenue which was owned by banker Morton F. Plant. Cartier proposed a trade, their most valuable strand of pearls, which at the time were valued at $1,000,000 for the building. Mrs. Plant gladly accepted the deal. 653 Fifth Avenue is still the current address of Cartier New York.

Who do you think got the best deal?

Tags: Cartier, Fifth Avenue, New York, Pearl, strand of pearls

This entry was posted on Monday, March 31st, 2008 at 9:37 pm and is filed under Little Known Gems and Jewelry Tales, Pearls. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.