Go Platinum!
When great music goes to the top of the charts … it Goes Platinum. Because you are fabulous (with a bullet), shouldn’t you Go Platinum too!?!
Platinum is often considered to be the most luxurious of all the precious metals. Mined in only a few places on earth, it is thirty times more rare than gold. Used in the finest jewelry, platinum is more pure, strong, dense and durable than gold. Platinum glows with a brilliant white lustre and ages with a distinct soft patina.
Platinum gained popularity in the late 1800’s when metal smiths developed the technology to work with the rare metal and discovered its unique properties. Platinum is remarkably pliable, allowing it to be drawn into very fine wire while remaining strong and durable. This opened up a world of intricate, lacy jewelery design possibilities. Most platinum jewelry is 95 percent pure platinum. The other 5% is usually palladium, iridium, ruthenium or other alloys. Look for a stamp or mark in jewelry that reads Plat or 950 Plat to be sure you have acquired this glamorous metal.
Go Platinum, the precious metal choice of Rock Stars and Glitterati!
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