THE DIRT

The jewelry line formerly known as Manak Couture, is showing off a new side with the launch of Sethi Couture. Over the past years, the jewelry line has evolved in its design aesthetic and visual identity. So it is only appropriate to announce a new name to reflect this evolution and growth!

Sethi Couture’s new look integrates the history of the company, while firmly establishing its new direction of classic sophistication. A refreshing line of jewelry that brims with vitality and youth but is anchored in the sophisticated use of natural color diamonds, rose cuts and briolettes, and brought forth by an unchanging influence of the world's natural wonders.

Designer, Pratima Sethi’s, passion for diamonds paired with her unmatched vision for creativity results in a collection that expresses a fashion forward style and vision of market trends to bring these inspirations to life for the everyday. Yogendra Sethi complements the collections with one of a kind red carpet statement pieces.

Sethi Couture culminates in a celebration of magnificent appeal and colorful sophistication and will continue to do so with striking jewelry to set the trend for the new era.

Sethi Couture, a division of Manak Jewels, Inc. is a proud member of the following industry organizations: NCDIA, AGS, CJA, AGTA, JBT, Women’s Jewelry Association, & IDCA

EVEN DIRTIER

How would you categorize your jewelry designs in general?

Of the moment

What type of jewelry do you like to wear?

Casual Luxury - pieces that are everyday but have a look and feel of pure luxury

What is your idea of a dream vacation?

sight seeing, touristy activities, on the go seeing as much as you can balanced with pure relaxation by a beach/poolside

What article of jewelry do you think most enhances a woman's body? Why?

What aspect of your jewelry is most reflective of you?

Art deco style which comes from being inspired by culture and history blended with modern flair through the use of color which comes from the inspiration of being in the now.

Preferred metal:

White Gold

Most likely to get energy from:

Vitamin Water

Preferred shopping venue:

Rodeo Drive

Favorite Art Museum:

MOMA

Home decor/design:

Mid-century modern

Preferred abode on the rode:

5 star